aka "Blogging and Procrastination"
aka "Has it really been three weeks since my last post!"
One thing I plan to write about is how different things relate to business. These could be cliches, song titles/lyrics or scenes from movies. Today the subject is:
A bird in the hand is worth two in the bush.
First the basics...
aka "Has it really been three weeks since my last post!"
One thing I plan to write about is how different things relate to business. These could be cliches, song titles/lyrics or scenes from movies. Today the subject is:
A bird in the hand is worth two in the bush.
First the basics...
To me this means that we need to be aware of what we have and what we want and make sure that we have a good perspective on the value of each. In the business world I see a lot of cases where companies try really hard to get new customers at the cost of letting down their existing customers. Customer support is second to sales.
A most basic example is the restaurant that spends a ton of time and money to get new customers, but spends no time training their wait staff. Customers that come in receive poor service and never come back. You had them. You lost them. Now you HAVE to spend more time and money to get more customers.
Or a retail store clerk standing outside inviting customers into the store while someone waits to pay at the register.
Or a services company that puts all its resources on a new implementation, while an existing customer waits weeks (or months) to get their issues resolved. Eventually the customer looks elsewhere.
Take care if those who are already paying you for your time so you don't lose them. Keeping customers happy and not losing them lessens the need to find new customers.
And with that...I need to end this blog post and get back to my customers.
-Prof B
A most basic example is the restaurant that spends a ton of time and money to get new customers, but spends no time training their wait staff. Customers that come in receive poor service and never come back. You had them. You lost them. Now you HAVE to spend more time and money to get more customers.
Or a retail store clerk standing outside inviting customers into the store while someone waits to pay at the register.
Or a services company that puts all its resources on a new implementation, while an existing customer waits weeks (or months) to get their issues resolved. Eventually the customer looks elsewhere.
Take care if those who are already paying you for your time so you don't lose them. Keeping customers happy and not losing them lessens the need to find new customers.
And with that...I need to end this blog post and get back to my customers.
-Prof B